Online dating is a business. Each dating website offers a service for its customers to find a potential mate. As the social world changes, more and more people turn to online dating, and they’re willing to pay the price to unlock every feature a dating website or app offers.
Millions of members generate about $1 billion USD in annual revenue from online dating alone. There’s no sign that the industry is slowing down either. According to CNBC, online dating revenues are growing to between 10 and 15% per year.
The two biggest and wealthiest dating sites are still eHarmony and Match, although “free” sites like PlentyOfFish, OKCupid, and even Tinder are attracting millions of users.