Some dating sites like OkCupid and PlentyOfFish are generally free to use with the option to purchase a premium membership, which unlocks reserved features like unlimited message storage and the ability to see who “likes” you back.
However, other sites like eHarmony and Match require a paid membership to use. Out of the 41 million Americans who have tried online dating, a large number have stuck to it and tested their faith by spending an average of $238 a year for memberships and other perks. This isn’t necessarily a large sum for people who might spend a lot more just for a night out.
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